Is Streaming Video/Music Economically Unsustainable?

Jazz critic Ted Gioia has some tweets about how streaming services are “the black hole of the entertainment business.”

I’ve updated my quick and easy guide to streaming economics—the black hole of the entertainment business.https://t.co/7AXsrUgB0E— Ted Gioia (@tedgioia) March 13, 2019

His basic point is that streaming services lose, and continue to lose, a lot of money, and I assume he thinks this won’t change. At the very least, Gioia doesn’t seem to believe that streaming model will be able to support the making of movies, TV shows, and music. Equally dispiriting is the notion that musicians are getting even less revenue from streaming services (less than money they’d get from the traditional recording industry). That really sucks. I really don’t want to pay for a service where the musicians and artists don’t really get far less than they deserve (which, actually seems to have always been the case, but this is going in the wrong direction). Should serious music fans consider purchasing music in a traditional way (e.g., cds, records), and, even better, from the musicians themselves?

Another question: Why can’t artists ever take control of the distribution so that they can receive the majority of the profits?

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